Marc Drucker, fractional COO and CMO for CPG and consumer products companies

Marc Drucker
Fractional CMO & COO

I made big companies scrappy,

now I make scrappy companies big.

Interim and fractional CMO, COO and consultant. Trusted by founders, CEOs, entrepreneurs and PE firms of CPG, food-and-beverage and consumer products brands. I bring a comprehensive focus on simply making the business better by solving the interconnected challenges of operations, marketing and manufacturing.

Accelerate you company’s performance and avoid costly missteps. Apply Fortune 50 knowhow to improve operations and business processes.

Grow your businesses faster by unlocking the opportunity of your brand. Creative and data-driven marketing strategies to identify, develop and launch innovative new marketing, products and services.

Stabilize operations, restore profitability and growth through your core competencies. Capture, new revenue streams and funding that achieves your vision.

Client Testimonials: What Executives Say About Marc Drucker's Fractional COO & CMO Consulting

Fortune 500 knowledge and know-how, tailored for small and medium-sized businesses​

Leaders call me when hard work isn’t delivering results.
I help consumer-facing, B2C and D2C companies in food & beverage, home appliance, and alcohol businesses to unlock growth and profitability. Brought in at critical inflection points, I provide hands-on leadership and execution to improve performance across manufacturing, operations, sales, marketing, strategy, and innovation.

Making an Immediate Impact

I bring the strategic insight and operational expertise gained at global corporations and fast-growth startups to help businesses scale faster and more efficiently. From refining business models to aligning operations, growth marketing, sales leadership and go-to-market strategy, I turn scrappy companies into big ones.

A Track Record of Successes

Over the course of my career, I’ve helped companies generate over $4.5 billion in new revenue and have raised more than $110 million to fuel expansion, build teams, and launch breakthrough products.

I’ve helped companies of all sizes grow their businesses
by improving operations, reducing costs and delivering more effective marketing.

As a fractional or interim COO/CEO, I step into organizations during periods of growth, transition, or challenge to provide immediate executive leadership without the long-term overhead of a full-time hire. My approach combines strategic clarity with operational discipline. I quickly diagnose what’s working and what’s not, align leadership around priorities, and put systems in place that free founders and executives to focus on what they do best.

Because I’ve led organizations ranging from startups to global enterprises, I know how to balance vision with execution. My work often begins with addressing manufacturing operations and cash flow, then moves to scaling, brand and improving processes. My process is backed by Lean, Six Sigma, and Agile methodologies. I don’t just create plans, I am hands-on to assure they’re implemented and delivering results.

I lead by embedding myself as part of the team, not just advising from the sidelines. I build trust with staff, communicate transparently, and foster accountability at every level. Known for building high-performing teams and organizations, I emphasize effective communication, organizational excellence, process optimization, diversity, and engagement.

Case Studies at a Glance

Project / CategoryCompany TypeImpact
Functional Beverages and SupplementsPE-Backed Company$20M → $55M
Jewelry Brand D2CPrivately Held Company$15M → $35M
Cocktails and Appliance SystemJoint Venture$0 → $110M
Better-For-You Snack BrandPrivately Held Company$1M → $6M
Packaging and Wine Dispensing Appliance for Hospitality and HomePrivately Held CompanyGo-To-Market (GTM) Strategy
Personal Hydration Beverages and Appliance SystemPublic Company$0 → $150M
Plant-Based Ice Cream, Frappuccino and CoffeePrivately Held CompanyInnovation, Business Strategy and Manufacturing
Luxury Lifestyle BrandPrivately Held Company-$700K → +$1.5M
Better-For-You Hydration BrandVC-Backed Company+50% revenue increase
Kitchen Appliances BrandPrivately Held Company+300% improvement on marketing KPIs

Frequently Asked Questions

A fractional COO or CMO is a senior operating or marketing executive who works with a company part-time or on a project basis, giving founders and leadership teams C-suite-level expertise in operations, marketing, or growth strategy without the cost or commitment of a full-time hire. It’s ideal for companies that need experienced leadership at a specific inflection point, such as a turnaround, a growth stage, or a transition, rather than a permanent executive seat.

Marc works primarily with consumer-facing, B2C / D2C and omni-channel companies in food and beverage, home appliance, and alcohol, as well as CPG and consumer products brands more broadly. Clients range from founder-led businesses to portfolio companies backed by private equity firms.

Engagements typically fall into three areas: operations and business process improvement, strategy and marketing innovation, and turnarounds or transformation for companies facing performance challenges. Marc is often brought in to achieve critical performance improvements in manufacturing, operations, sales, marketing, strategy and innovation.

Unlike traditional consultants who typically deliver recommendations, a fractional executive like Marc steps into an day-to-day leadership role, implementing strategy, managing teams, and being accountable for results rather than advising from the sidelines.

Over the course of his career, Marc has helped companies generate more than $4.5 billion in new revenue and helped raise over $110 million in funding to fuel expansion, build teams, and launch breakthrough products. As COO of a beverage manufacturer he turned around operations and reduced COGS by over 20%. Recently, as Fractional CMO, he has increased organic followers ~300% in 8 months and consistently outperforms competitors on key social media metrics.

Reach out through the contact form on this site to schedule an introductory conversation about your company’s goals and challenges, and whether a fractional COO or CMO engagement is the right fit.

Publications, Awards and Recognition

The Tariff Risk Most PE-Backed CPG Deals Don’t Underwrite For

Every PE-backed CPG, food-and-beverage, and consumer products deal I’ve seen this year has a pricing model built on last year’s sourcing costs. That’s normal. It’s also...

When You Hire a Fractional Executive, You’re Hiring the Person, Not the Role

Hiring a fractional executive isn’t quite like hiring a full-time one. More than anything, you’re hiring the person, not the role. As a founder, owner, or CEO, that should shape who you...

To ERP or Not to ERP? For Most SMBs, There’s a Better Answer.

If there's one thing I've learned about integration projects, it's that every one eventually leads to the same predicament: to ERP or not to ERP, that is the question...

Why the Hottest Fractional CMO or COO Hire in 2026 Is Probably the Wrong One for Your Business

The hottest fractional CMO or COO hire in 2026 is a 28-year-old with an AI stack who can do the work of five people. Companies think they are getting strategic thinking at a junior price point. They...

How to Hire a Fractional COO or CMO for Your CPG, Food-and-Beverage, or Consumer Products Company

Most founder/CEOs default to full-time executive hires when facing a major business problem. For consumer products, CPG, and food-and-beverage companies, a fractional COO or CMO is often faster...

Two Founders Can Hire the Same Fractional Executive. One Gets Results. The Other Gets an Expensive Mistake.

Two founders can hire the exact same fractional executive and walk away with completely different results. The difference is how they're managed...