Most CPG founders only think they’ve made it when they reach $20M. But the real achievement isn’t $20M it’s $2M.
Most CPG founders only think they’ve made it when they reach $20M. But the real achievement isn’t $20M it’s $2M.
Unlocking Growth: The Business Case for Hiring a Fractional CMO
Running a small or mid-sized business means wearing many hats. You move fast & make calls. But when it comes to marketing, speed and instinct aren’t enough. Marketing is different—it’s strategic, detail-driven, and requires consistent focus. That’s where a Fractional CMO can help.
Navigating Innovation During Turbulence
To thrive during an economic turbulence, companies must change their innovation strategy. Budgets must be cut while continuing to invest in innovation. The key is having a balance and making strategic shifts. This approach can help companies emerge as leaders.
Leaders F-Up Innovation By Believing Users Will Tell You What They Want
When it comes to innovation, it might seem simple—just ask consumers what they want and how much they’re willing to pay, right? But the reality is far more complex.
Chasing Unicorns Over a Cliff: The Hidden Costs of Pursuing Breakthrough Innovation
Despite steady growth, this company’s founder was dissatisfied—not with the company’s success, but with the methods behind it. Captivated by the glamor and allure of breakthrough innovation, they redirected resources towards disruptive ideas they thought would capture headlines and venture capital.
INNOVATIONS AT THE 2024 FANCY FOOD SHOW
Almost every booth at the 2024 Fancy Food Show claimed they offered something new, an innovation. But I found most were not more than incremental changes to existing products; new flavors, formats or packaging. However, a few booths did stand out to me as being both innovative and aligned with market trends.
The Need for Speed: The Most Effective Way to Move Quickly is to Make the Right Decisions the First Time
Speed is often touted as a critical factor for success, with businesses of all sizes striving to move swiftly to capitalize on opportunities, stay ahead of the competition and save money. However, there’s a crucial nuance to this need for speed: it’s not just about moving fast; it’s about moving fast in the right direction. Here lies the distinction between mere haste and effective leadership.
How to Fail at Innovation #8: Believing Users Can Tell You What They Will Buy
Advising against relying solely on consumer focus group feedback in the innovation process can seem counterintuitive at first glance. After all, customer insights are crucial for designing products or services that meet market and user needs. However, there are compelling reasons why researchers and innovators might need to exercise caution with focus group feedback.
How To F-Up Innovation #16: Poor Project Portfolio Management
Innovations have no value until they are launched. The most effective way to launch more, and better, innovations is to practice innovation portfolio optimization. The issue isn’t ”if” your company is practicing innovation portfolio management, it’s “how”.
How CEOs F-Up Innovation #14: the Not Invented Here (NIH) Syndrome
CEO’s can F-up innovation both by denying NIH is an issue in their company, and by failing to embrace outside innovations in the innovation portfolio.