Most businesses under $100M don’t need a COO
Most businesses under $100 million don’t need a COO.
In fact, in many, if not most, cases a COO would slow down decision-making, add unnecessary cost, confuse reporting lines, and generally be a drag on the business.
But a Fractional or Interim COO like me, that’s a different story.
Why $10–100M companies need cross-functional fractional and interim executives
Most founders/CEOs of companies between $10M – $100M think their problems sit in one bucket: Sales, Manufacturing, Operations, People, Finance. But the truth? Those buckets are linked.
Most CPG founders only think they’ve made it when they reach $20M. But the real achievement isn’t $20M it’s $2M.
Most CPG founders only think they’ve made it when they reach $20M. But the real achievement isn’t $20M it’s $2M.
Scaling Without Bloat
Scaling Without Bloat Requires an Owner Mindset A leader’s way of working is shaped by what brought them success in the past. Executives who come from large companies know how to lead managers, navigate complex org charts, and delegate through layers. They know how to manage complexity, policies, and politics while achieving organizational goals. But […]
Why Leading Managers Isn’t the Same as Leading Executives
For a CEO, leading a sub-$100M business is not a junior version of leading a $500M one – it’s a completely different animal altogether. The difference isn’t just in the simplicity of smaller companies-fewer product lines, leaner teams, and more straightforward go-to-market strategies – it’s in the kind of leadership that drives success.
From Close to Control
Mid-sized companies bring unique challenges. They’re too complex for simple solutions but too lean for big-company resources. Leaders must be scrappy and hands-on—able to both develop the right strategy, the know-how to implement change and consistency to deliver ongoing results.
Unlocking Growth: The Business Case for Hiring a Fractional CMO
Running a small or mid-sized business means wearing many hats. You move fast & make calls. But when it comes to marketing, speed and instinct aren’t enough. Marketing is different—it’s strategic, detail-driven, and requires consistent focus. That’s where a Fractional CMO can help.
Ops Is How Innovation Thrives
Innovation captures headlines, but it’s business operations that determine whether those ideas scale—or stall. While everyone loves the energy of ideation, few are eager to dive into the mechanics of execution.
Navigating Innovation During Turbulence
To thrive during an economic turbulence, companies must change their innovation strategy. Budgets must be cut while continuing to invest in innovation. The key is having a balance and making strategic shifts. This approach can help companies emerge as leaders.
Leaders F-Up Innovation By Believing Users Will Tell You What They Want
When it comes to innovation, it might seem simple—just ask consumers what they want and how much they’re willing to pay, right? But the reality is far more complex.