Adjacencies Are An Outdated Growth Strategy
Developing adjacent businesses is another way of saying you’re committing to doing the same thing as before. Building a growth strategy based on category adjacencies sounds like a great idea. Adjacencies are intended to leverage your company’s existing infrastructure, know-how, brands and route to market. They enable your company to launch new products and innovations […]
Does a corporation need to innovate during a crisis?
Many companies are reducing their innovation costs as they see sales declines and are laying people off. The COVID crisis, like every one before, is creating significant and long-lasting changes to our everyday lives.