Why conflict is a prerequisite for good innovation decision-making
Innovation is fundamentally about challenging the status quo.
Challenging assumptions and decisions is critical to avoid one of the 9 ways leaders fail by innovation: Innovating for themselves.
Innovation and Operations – Where Innovation Really Matters
The real business value of innovation comes from improving processes that lead to systematic efficiency, cost savings, and competitive advantages
Growing a business from niche to mainstream doesn’t require innovation
Growing a business from niche to mainstream requires a unique approach to brand and product development; one of assimilation instead of innovation. In general, a niche product is successful because 1) It has a feature or attribute can’t be found in any other product, and 2) That feature or attribute is much more important to its customers than any other of the category. When looking for growth many niche businesses fail to accept […]
When Marketing Complex Systems, Keep it Simple
Marketing a new product is always a challenge. Marketing a new to this world multipart system, like a “Keurig” for cocktails, water, ice cream, etc. is exponentially more difficult. These pod-based systems require consumer education, explanations of the value proposition, translations of technical performance, communication of its competitive advantages and more. Even if prioritized, the […]
Adjacencies Are An Outdated Growth Strategy
Developing adjacent businesses is another way of saying you’re committing to doing the same thing as before. Building a growth strategy based on category adjacencies sounds like a great idea. Adjacencies are intended to leverage your company’s existing infrastructure, know-how, brands and route to market. They enable your company to launch new products and innovations […]
How do you innovate for the unknown?
What confidence do you have in decisions for an innovation that will launch into a market undergoing such dynamic change? How do you create alignment to act when investing in innovation is even more risky than normally?
Does a corporation need to innovate during a crisis?
Many companies are reducing their innovation costs as they see sales declines and are laying people off. The COVID crisis, like every one before, is creating significant and long-lasting changes to our everyday lives.