How to Hire a Fractional COO or CMO for Your CPG, Food-and-Beverage, or Consumer Products Company
Most founder/CEOs default to full-time executive hires when facing a major business problem. For consumer products, CPG, and food-and-beverage companies, a fractional COO or CMO is often faster, lower-risk, and more effective. But only if you know how to hire one.
Two Founders Can Hire the Same Fractional Executive. One Gets Results. The Other Gets an Expensive Mistake.
Two founders can hire the exact same fractional executive and walk away with completely different results. The difference is how they’re managed.
There are some business challenges that can’t be solved using the usual playbook
When running a business not every problem is hard because it’s complicated. Some are hard because of what kind of problem they are.
Your marketing has outgrown your team. But you’re not ready for a $250K (or more) CMO or COO. A fractional executive is the smart move.
You’ve outgrown your home-grown marketing, but you’re not ready (or able) to commit $250K+ to a full-time CMO or COO. There’s a solution for that gap. It’s where a fractional CMO or COO comes is.
Most businesses under $100M don’t need a COO
Most businesses under $100 million don’t need a COO.
In fact, in many, if not most, cases a COO would slow down decision-making, add unnecessary cost, confuse reporting lines, and generally be a drag on the business.
But a Fractional or Interim COO like me, that’s a different story.