There are some business challenges that can’t be solved using the usual playbook
When running a business not every problem is hard because it’s complicated. Some are hard because of what kind of problem they are.
Your marketing has outgrown your team. But you’re not ready for a $250K (or more) CMO or COO. A fractional executive is the smart move.
You’ve outgrown your home-grown marketing, but you’re not ready (or able) to commit $250K+ to a full-time CMO or COO. There’s a solution for that gap. It’s where a fractional CMO or COO comes is.
Most businesses under $100M don’t need a COO
Most businesses under $100 million don’t need a COO.
In fact, in many, if not most, cases a COO would slow down decision-making, add unnecessary cost, confuse reporting lines, and generally be a drag on the business.
But a Fractional or Interim COO like me, that’s a different story.