# Marc Drucker

> Fractional and Interim CMO and COO Consultant


## Pages

- [FAQ](https://marc-drucker.com/faq/)
- [Portfolio](https://marc-drucker.com/portfolio/)
- [No Access](https://marc-drucker.com/no-access/)
- [Newlogic Innovation Portfolio Consulting](https://marc-drucker.com/innovation-portfolio-consulting/)
- [Ideas](https://marc-drucker.com/ideas/)
- [Innovation, Design and Product Management Consulting](https://marc-drucker.com/innovation-design-and-product-management-consulting/)
- [Marketing and Fractional CMO Consulting](https://marc-drucker.com/marketing-and-fractional-cmo-consulting/)
- [Operations and Fractional COO Consulting](https://marc-drucker.com/operations-and-fractional-coo-consulting/)
- [Turnarounds](https://marc-drucker.com/turnarounds/)
- [Artificial Intelligence](https://marc-drucker.com/ai/)
- [Calendar](https://marc-drucker.com/calendar/)
- [Resume](https://marc-drucker.com/resume/)
- [Recognition, Publications and Patents](https://marc-drucker.com/recognition-publications-and-patents/)
- [Contact](https://marc-drucker.com/contact/)
- [Marc Drucker](https://marc-drucker.com/)



## Posts

- [When You Hire a Fractional Executive, You're Hiring the Person, Not the Role](https://marc-drucker.com/when-you-hire-a-fractional-executive-youre-hiring-the-person-not-the-role/)
- [To ERP or Not to ERP? For Most SMBs, There's a Better Answer.](https://marc-drucker.com/to-erp-or-not-to-erp-for-most-smbs-theres-a-better-answer/)
- [Why the Hottest Fractional CMO or COO Hire in 2026 Is Probably the Wrong One for Your Business](https://marc-drucker.com/why-the-hottest-fractional-cmo-or-coo-hire-in-2026-is-probably-the-wrong-one-for-your-business/)
- [How to Hire a Fractional COO or CMO for Your CPG, Food-and-Beverage, or Consumer Products Company](https://marc-drucker.com/how-to-hire-a-fractional-coo-or-cmo-for-your-cpg-food-and-beverage-or-consumer-products-company/)
- [Two Founders Can Hire the Same Fractional Executive. One Gets Results. The Other Gets an Expensive Mistake.](https://marc-drucker.com/two-founders-can-hire-the-same-fractional-executive-one-gets-results-the-other-gets-an-expensive-mistake/)
- [There are some business challenges that can't be solved using the usual playbook](https://marc-drucker.com/business-challenges-fractional-consulting/)
- [Unlocking Opportunity During Uncertainty​](https://marc-drucker.com/unlocking-opportunity-during-uncertainty/)
- [The best founders I know never fully let go. Here's why that's OK.](https://marc-drucker.com/the-best-founders-i-know-never-fully-let-go-heres-why-thats-ok/)
- [The Meeting Everyone Hates Might Be Your Most Powerful Business Tool](https://marc-drucker.com/the-meeting-everyone-hates-might-be-your-most-powerful-business-tool/)
- [The Coming Economy & the Case for Going Low-Cost](https://marc-drucker.com/the-coming-economy-the-case-for-going-low-cost/)
- [Why Leaders Build Weak Teams and Don't Know It](https://marc-drucker.com/why-leaders-build-weak-teams-and-dont-know-it/)
- [Big things are happening at Pricklee. 🌵](https://marc-drucker.com/big-things-are-happening-at-pricklee/)
- [Your marketing has outgrown your team. But you’re not ready for a $250K (or more) CMO or COO. A fractional executive is the smart move.](https://marc-drucker.com/fractional_cmo_coo_is_a_smart_move/)
- [Challenger to Category Leader: The Marketing and Operations Shifts That Matter](https://marc-drucker.com/challenger-to-category-leader-the-marketing-and-operations-shifts-that-matter/)
- [Just finished the initial writing of my book on innovation leadership. 🎉](https://marc-drucker.com/just-finished-the-initial-writing-of-my-book-on-innovation-leadership-%f0%9f%8e%89/)
- [Most businesses under $100M don’t need a COO](https://marc-drucker.com/elementor-3433/)
- [Why $10–100M companies need cross-functional fractional and interim executives](https://marc-drucker.com/why-10-100m-companies-need-cross-functional-fractional-and-interim-executives/)
- [Most CPG founders only think they’ve made it when they reach $20M. But the real achievement isn’t $20M it’s $2M.](https://marc-drucker.com/most-cpg-founders-only-think-theyve-made-it-when-they-reach-20m-but-the-real-achievement-isnt-20m-its-2m/)
- [Scaling Without Bloat](https://marc-drucker.com/scaling-without-bloat/)
- [Why Leading Managers Isn't the Same as Leading Executives](https://marc-drucker.com/why-leading-managers-isnt-the-same-as-leading-executives/)
- [From Close to Control](https://marc-drucker.com/from-close-to-control/)
- [Unlocking Growth: The Business Case for Hiring a Fractional CMO](https://marc-drucker.com/unlocking-growth-the-business-case-for-hiring-a-fractional-cmo/)
- [Ops Is How Innovation Thrives](https://marc-drucker.com/ops-is-howinnovation-thrives/)
- [Navigating Innovation During Turbulence](https://marc-drucker.com/navigating-innovation-during-turbulence/)
- [Leaders F-Up Innovation By Believing Users Will Tell You What They Want](https://marc-drucker.com/leaders-f-up-innovation-by-believing-users-will-tell-you-what-they-want/)
- [Chasing Unicorns Over a Cliff: The Hidden Costs of Pursuing Breakthrough Innovation](https://marc-drucker.com/chasing-unicorns-over-a-cliff-the-hidden-costs-of-pursuing-breakthrough-innovation/)
- [Money Can Be the Fastest Way to Zero](https://marc-drucker.com/money-can-be-the-fastest-way-to-zero/)
- [How Leaders F-Up Innovation](https://marc-drucker.com/how-leaders-f-up-innovation/)
- [Embracing AI in Innovation](https://marc-drucker.com/embracing-ai-in-innovation/)
- [Why Leaders Hesitate: Overcoming Inaction](https://marc-drucker.com/why-leaders-hesitate-overcoming-inaction/)
- [Routines Power Business Success](https://marc-drucker.com/routines-power-business-success/)
- [Top Tools to Boost Profitability in Your Service Business](https://marc-drucker.com/top-tools-to-boost-profitability-in-your-service-business/)
- [INNOVATIONS AT THE 2024 FANCY FOOD SHOW](https://marc-drucker.com/innovations-at-the-2024-fancy-food-show/)
- [The Need for Speed: The Most Effective Way to Move Quickly is to Make the Right Decisions the First Time](https://marc-drucker.com/the-need-for-speed-the-most-effective-way-to-move-quickly-is-to-make-the-right-decisions-the-first-time/)
- [Unlocking Profit: The Case for Hiring a Fractional COO in Small Businesses ](https://marc-drucker.com/unlocking-profit-the-case-for-hiring-a-fractional-coo-in-small-businesses/)
- [How to Fail at Innovation #8:  Believing Users Can Tell You What They Will Buy](https://marc-drucker.com/how-to-fail-at-innovation-8-believing-users-can-tell-you-what-they-will-buy/)
- [How To F-Up Innovation #16:  Poor Project Portfolio Management](https://marc-drucker.com/how-to-f-up-innovation-16-poor-project-portfolio-management/)
- [How CEOs F-Up Innovation #14: the Not Invented Here (NIH) Syndrome](https://marc-drucker.com/inflection-points-when-current-strategies-no-longer-work-2-2/)
- [Stop Wasting Time On Ineffective Innovation Management Practices](https://marc-drucker.com/inflection-points-when-current-strategies-no-longer-work-2/)
- [Inflection Points: when current strategies no longer work](https://marc-drucker.com/inflection-points-when-current-strategies-no-longer-work/)
- [Are innovation failures always as obvious in the moment as they are post-facto?](https://marc-drucker.com/elementor-1318/)
- [The Primary Reason I See Innovators Fail​](https://marc-drucker.com/elementor-1281/)
- [Four Reasons Executives Should Stop Innovating​](https://marc-drucker.com/elementor-1270/)
- [Three Rules to Follow When Making Innovation Decisions ](https://marc-drucker.com/three-rules-to-follow-when-making-innovation-decisions/)
- [Why conflict is a prerequisite for good innovation decision-making](https://marc-drucker.com/why-conflict-is-a-prerequisite-for-good-innovation-decision-making/)
- [Leaders Should be Micro-Managers but not Micro-Deciders](https://marc-drucker.com/993-2/)
- [Innovation and Operations – Where Innovation Really Matters](https://marc-drucker.com/innovation-and-operations-where-innovation-really-matters/)
- [How Should a CEO Lead Innovation?](https://marc-drucker.com/how-should-a-ceo-lead-innovation/)
- [Growing a business from niche to mainstream doesn’t require innovation](https://marc-drucker.com/growing-a-business-from-niche-to-mainstream-doesnt-require-innovation/)
- [When Marketing Complex Systems, Keep it Simple](https://marc-drucker.com/when-marketing-complex-systems-keep-it-simple/)
- [Adjacencies Are An Outdated Growth Strategy](https://marc-drucker.com/adjacencies-are-an-outdated-growth-strategy/)
- [Arguably the most important component of growth, Innovation contains the decisions executives are least prepared for](https://marc-drucker.com/arguably-the-most-important-component-of-growth-innovation-contains-the-decisions-executives-are-least-prepared-for/)
- [Making Products is Easy, Making Product Decisions Are Hard](https://marc-drucker.com/making-products-is-easy-making-product-decisions-are-hard/)
- [Creating Competitive Advantages Through Reduction; Simplicity as a Strategy](https://marc-drucker.com/creating-competitive-advantages-through-reduction-simplicity-as-a-strategy/)
- [When it is better to buy or build innovation?](https://marc-drucker.com/when-it-is-better-to-buy-or-build-innovation/)
- [This is Why Innovation Teams Lose Money](https://marc-drucker.com/this-is-why-innovation-teams-lose-money/)
- [How do you innovate for the unknown?](https://marc-drucker.com/how-do-you-innovate-for-the-unknown/)
- [Should innovation teams put time to learning over time to market?](https://marc-drucker.com/should-innovation-teams-put-time-to-learning-over-time-to-market/)
- [Does a corporation need to innovate during a crisis?](https://marc-drucker.com/does-a-corporation-need-to-innovate-during-a-crisis/)
- [A Proposal for a Corporate Innovation Mission Statement:](https://marc-drucker.com/a-proposal-for-a-corporate-innovation-mission-statement/)
- [Why a Learning Strategy is Needed When Launching Innovations](https://marc-drucker.com/why-a-learning-strategy-is-needed-when-launching-innovations/)
- [How a Learning Mindset is needed to grow a new market](https://marc-drucker.com/how-a-learning-mindset-is-needed-to-grow-a-new-market/)
- [Why you must always listen to consumer research even if Steve Jobs didn't](https://marc-drucker.com/why-you-must-always-listen-to-consumer-research-even-if-steve-jobs-didnt/)
- [Why it takes data, design thinking and Agile to innovate](https://marc-drucker.com/why-it-takes-data-design-thinking-and-agile-to-innovate/)
- [Why Adopt Agile over Waterfall for Developing Consumer Products](https://marc-drucker.com/why-adopt-agile-over-waterfall-for-developing-consumer-products/)
- [Effective Agile for Hardware Development](https://marc-drucker.com/effective-agile-for-hardware-development/)