Making Products is Easy, Making Product Decisions Are Hard
The saying is ‘Hardware is hard’, but it isn’t really. Companies continuously strategize, develop and launch successful new products in every category in existence. This can only happen if the skills, process and tools to innovate are widespread and mastered by many. Ever since my first foray in innovation, sewing and selling duffel bags to […]
A Proposal for a Corporate Innovation Mission Statement:
Before any function can be created it needs a definition of its purpose, a Mission Statement. The Mission Statement Statement must clearly communicates what it is going to do, defines success, and sets limits to its scope.