Should innovation teams put time to learning over time to market?
Giving innovation teams more learning cycles increases new product adoption by enabling a larger range of concepts to be tested for best product-market fit.
Why you must always listen to consumer research even if Steve Jobs didn’t
There’s always been a stream of thought that because Steve Jobs didn’t conduct consumer research the average customer can’t describe the future until it’s created. Without a doubt, the results from consumer research can be wrong, misleading, or worse, make company risk-averse and their products mediocre. But Steve Jobs and Apple used consumer research to take risks and make their products insanely great.